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International Franchising in Emerging Markets: China, India, and Other Asian Countries

"[The authors] have made a signal contribution to an understanding of 'emerging markets' and the opportunities and risks they present to international franchisors. ...the entire international franchising community owes them a debt of gratitude."

—Philip F. Zeidman, Piper Marbury Rudnick & Wolfe

Accounting for 80% of the world's population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term growth. In fact, the U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries.

This book will help you avoid potential pitfalls, enter these markets with confidence, and stack the odds for success in your favor. International Franchising in Emerging Markets: China, India and Other Asian Countries shows you how to expertly navigate this next dynamic franchising frontier. A companion volume, International Franchising in Emerging Markets: Central and Eastern Europe and Latin America, examines other important regions. (For further information about the companion book, use link at bottom of this page.)

International Franchising in Emerging Markets: China, India and Other asian Countries is a must for all professionals and academics with an interest in international franchising.

Features and Benefits

• Provides an overview of each area's legal, political, economic, and social environment.
• Contains informative articles by international authorities . . . and state-of-the-art research.
• Offers case studies of companies already doing business in these markets.
• Points out the unique challenges associated with franchising in various countries.
• Looks at public opinion regarding franchising within these markets.
• Reveals which regions hold the most promise for franchisors in particular industries.
• Discusses the favored modes of entry (master franchising, joint ventures, direct franchising, company-owned stores).

Table Of Contents

• Foreword by Philip F. Zeidman
• Introduction
• Franchising in China: A 1994 Look at KFC and McDonald's
• Challenges and Opportunities of Franchising in China's Hotel Industry
• Franchising in China: Y2K Update
• Legal Aspects of Franchising in China
• An Interview with a Chinese Franchisor
• Franchising Opportunities in China from a Franchisee's Perspective
• Entering China: The Experience of a Franchise in a New Market
• The Evolution of Franchising in India
• Emerging Empirical Patterns of Franchising in India
• Opinion of Franchising Among Indian Consumers
• Singapore's Local Franchise Industry
• Restaurant Franchising in Middle Eastern Countries
• Starbucks International Coffee in Kuwait
• Franchise Relations in the Gulf Region: The Case of the Elegant Shoplifter
• Franchising in Kazakhstan
• Franchising in the Context of Global and Regional Economic Integration