The first title in the CCH Board Perspectives Series, this intuitive book sheds light on the redefined investor relations function in this new regulatory and legal environment. Written by Michael Rosenbaum, widely published author on investor relations, corporate governance and management issues, Building Value Through Investor Relations reconsiders the IR function from the board perspective. Packed with practice examples and expert insights, this book makes the connection between boardroom theories and investor relations practices, including guidance for the development and implementation of effective IR programs. It is a must-read for investor relations professionals, corporate officers and directors and corporate counsel.
Table of Contents
1. The Board's Evolving Roles
2. Roles and Values of Investor Relations
3. The Board’s Communication Challenge
4. Understanding Wall Street—The House of Mirrors
5. Predicting Wall Street’s Reactions
6. What Wall Street Knows that Directors Miss
7. Corporate Insight and Analysis
8. Securities Analysis
9. What do Owners Think?
10.Packaging the Message
11.Marketing Materials
12.Sales and Distribution
13.Investor Targeting
14.Media Relations
15.Goals and Budgets
16.Program Implementation