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LAUNCHING YOUR FIRST SMALL BUSINESS, Second Edition

Edited by John L. Duoba, Paul N. Gada and the CCH Consumer Media Group

216 pages -- 7" x 10"

Launching Your First Small Business, second edition identifies the key issues that must be addressed in order to turn an idea into a profitable business, and explains how to make the right decisions before opening for business and through the first 90 days.

This newly revised edition in the CCH Business Owner’s Toolkit™ Series provides readers with the information they need to successfully make the transition to self-employment.

Readers are taken step-by-step through the startup process. This guide clearly and concisely explains what factors to consider when:

  • Assessing personal strengths and weaknesses
  • Considering the costs involved in getting a business up and running
  • Deciding on the type of business to open
  • Picking the right professional services for your operation
  • Evaluating the pros and cons of starting a new business or buying an existing business or franchise
  • Choosing the form of organization for the business
  • Developing business plans and marketing objectives
  • Finding, staffing and equipping the right location

    By using this book, readers can effectively organize the dozens of activities that go into starting a new business, thereby saving time and money. More importantly, it increases the chance of success by alerting new business owners of everything that must be considered when starting a business from scratch.

    Table of Contents
    PART I: CLEARING THE PRELIMINARY HURDLES
    Chapter 1: Are You Ready To Be Your Own Boss?
    Chapter 2: The Right Small Business for You
    Chapter 3: Can You Afford To Go Into Business?
    PART II: MAKING THE CRUCIAL CHOICES
    Chapter 4: Picking Professionals To Help You
    Chapter 5: Should You Start, Buy or Franchise?
    Chapter 6: Choosing the Form Your Business Will Take
    PART III: OPENING FOR BUSINESS
    Chapter 7: Preparing To Succeed
    Chapter 8: Setting Up Shop
    Chapter 9: Recruiting and Hiring
    Chapter 10: Figuring the Cost of Opening Your Doors