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BUSINESS PLANS THAT WORK for Your Small Business, Third Edition

from the editors of Business Owner's Toolkit

320 pages - 7" x 10"

This important part of the Business Owner's Toolkit¿ Series -- now in its all-new third edition -- provides a clear and comprehensive response to one of the most commonly asked questions that we receive from our online visitors: "I need to write a business plan -- but where can I get a copy of a plan?"

As with all the Toolkit books, this volume translates complicated marketing and financial concepts into down-to-earth practical advice, clearly explains all the essential elements and formulas, and provides concrete examples throughout. Five sample plans provide readers with the blueprints for their own plans, and also provide a wealth of detailed information about how a successful small business should operate.

Readers will learn how to:

  • Shape the plan to appeal to its intended audience
  • Organize and format the plan, the professional way
  • Describe the ownership, mission, objectives, and keys to success for the business
  • Analyze the business industry, target market, and competition
  • Create a marketing and sales plan
  • Address the important operating processes and personnel issues
  • Create financial statements, based on realistic assumptions, that are a crucial to any plan
  • Use the business plan as a management tool, long after the plan is completed

    This book will appeal not only to budding entrepreneurs who are planning a new venture on paper to see whether it will fly, but also to new or existing business owners who need a business plan document as part of a business loan application, and to existing businesses who want to create a plan for internal use.

    Table Of Contents
    PART I: CREATING A BUSINESS PLAN THAT WORKS
    Chapter 1: Preparing To Put Your Plan Together
    Chapter 2: Format and Introductory Elements
    Chapter 3: The Company Summary
    Chapter 4: Market Analysis
    Chapter 5: Product or Service Description
    Chapter 6: Marketing and Sales Plans
    Chapter 7: Operations and Management Plans
    Chapter 8: Financial Plans
    Chapter 9: Using the Completed Plan
    PART II: FIVE SAMPLE BUSINESS PLANS
    The Plan for Appleton Moldings, Inc.
    The Plan for Crime & Accident Scene Cleanup, Inc.
    The Plan for HydroHut LLC
    The Plan for Royal Limousine
    The Plan for The T-Shirt Shop