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START RUN & GROW a Successful Small Business, Sixth Edition

Edited by the Toolkit Media Group

720 pages -- 7" x 10"

Start Run & Grow a Successful Small Business expands Toolkit's award-winning online service for small businesses to the printed page. This comprehensive volume -- now in its Sixth Edition -- is drawn from the popular website, the Business Owner's Toolkit¿ (www.toolkit.com), which includes software tools and expert advice for small businesses.

This is a how-to book designed for the specialized needs of small business owners -- from startup to shutdown, from business planning to marketing, from business financing to personal wealth -- from a team of experts with years of practical experience.

Start Run & Grow a Successful Small Business is unique because of the sheer amount of timely information it provides -- information on tough issues that other sources skip or gloss over which would otherwise require hiring an attorney, accountant or other professional advisor.

SR&G shows you how to:

  • Market wisely and cheaply
  • Create a business plan that serves as an organizational blueprint and earns financial backing
  • Manage employees, including payroll, benefits, hiring and firing
  • Work out of your home or select and furnish office space
  • Manage cash flow, including credit and collections

    • Contains everything you need to know about:

  • Starting, planning and financing a business
  • Marketing your products or services
  • Collecting, tracking and managing finances
  • Legally minimizing your income and payroll taxes
  • Building personal wealth through your business

    • Table Of Contents
    PART I: GETTING STARTED
    Chapter 1: Are You Ready to be an Entrepreneur
    Chapter 2: The Right Small Business for You
    Chapter 3: Evaluating your Chance for Success
    Chapter 4: Setting up the Business
    PART II: YOUR BUSINESS PLAN
    Chapter 5: Creating your Business Plan
    Chapter 6: A Sample Business Plan
    PART III: GETTING FINANCING for your BUSINESS
    Chapter 7: Your Business's Financing Profile
    Chapter 8: Equity Financing
    Chapter 9: Debt Financing
    Chapter 10: Government Financing Programs
    PART IV: MARKETING YOUR PRODUCT
    Chapter 11: Analyzing the Market Environment
    Chapter 12: Developing and Refining your Product
    Chapter 13: Distribution Methods, Packaging, and Pricing
    Chapter 14: Promotion, Advertising, and Public Relations
    PART V: INTERNET MARKETING
    Chapter 15: Your Company's Website
    Chapter 16: E-Commerce
    Chapter 17: Search Engine Marketing
    Chapter 18: Search Engine Optimization
    Chapter 19: Online Advertising
    Chapter 20: Email Marketing
    PART VI: YOUR OFFICE AND EQUIPMENT
    Chapter 21: Your Business Facility
    Chapter 22: Business Equipment
    Chapter 23: Protecting your Business
    PART VII: PEOPLE WHO WORK FOR YOU
    Chapter 24: Recruiting and Hiring
    Chapter 25: Pay and Benefits
    Chapter 26: Managing your Employees
    Chapter 27: Firing and Termination
    PART VIII: MANAGING YOUR BUSINESS FINANCES
    Chapter 28: Your Basic Bookkeeping
    Chapter 29: Credit and Collections
    Chapter 30: Managing your Cash Flow
    Chapter 31: Analyzing your Financial Position
    PART IX: CONTROLLING YOUR TAXES
    Chapter 32: Federal Income Tax Obligations
    Chapter 33: Your State Tax Obligations
    Chapter 34: Doing the Payroll
    PART X: BUILDING YOUR PERSONAL WEALTH
    Chapter 35: Creating your Wealth-Building Plan
    Chapter 36: Building Wealth outside the Business
    PART X: GETTING OUT OF YOUR BUSINESS
    Chapter 37: Selling your Business
    Chapter 38: Planning for Succession