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Do's and Don'ts in Advertising
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For more than 50 years, Do's and Don'ts in Advertising has
served as a guide for advertisers and ad agencies seeking to develop truthful
advertising. It is also a reference for media when setting rules for
acceptable advertising claims. Through a partnership with the Council of
Better Business Bureaus, Do's and Don'ts in Advertising is
now being published by Wolters Kluwer Law & Business.
Do's and Don'ts in Advertising is a two-volume reporter
containing 2,800 pages of guidance in the area of advertising, marketing,
and promotions law. It has been the landmark resource for advertising
and marketing laws and industry guidelines.
Included in the publication are federal laws, federal regulations, federal
agency policies and guides and industry self-regulatory rules.
Do's and Don'ts in Advertising also contains codes of
advertising practice issued by the Council of Better Business Bureaus,
rules governing advertising dispute resolution by the Council's National
Advertising Division and Children's Advertising Review Unit, and
summaries of how the disputes were resolved.
In addition to general laws and rules on false and misleading advertising, the
reporter features industry-specific information for a dozen areas of
business--from drugs and health care products to automobiles and food. It also
contains chapters on particular types of advertising and marketing practices,
such as telemarketing, online advertising, and direct marketing.
Special Member Price: $511 per year for members of the
Council of Better Business Bureaus. Call 800-449-6435 for details
and to order.
Features and Benefits
Federal laws and regulations
Federal agency policies and guides
Industry self-regulatory rules
Commentary by well-known experts in the field of advertising
Codes of advertising practices issued by the Council of Better Business
Bureaus, rules governing advertising dispute resolution by the Council's
National Advertising Division and Children's Advertising Review Unit
, and summaries of how the disputes were resolved.
Monthly updates featuring new and updated laws and rules. Also includes a
About the Author
CCH Editorial Staff
Table Of Contents
Do's and Don'ts in Advertising is divided into 20 sections:
1. Federal Trade Commission
2. Better Business Bureau/National Advertising Division/National Advertising
3. Children's Advertising
5. Drugs and Health
8. Alcoholic Beverages
13. On-Line Advertising
15. Wearing Apparel
17. House Furnishings
20. Direct Marketing
Pricing is temporarily unavailable for Do's and Don'ts in Advertising. Please try again later, call Customer Service at 1-800-449-6435, or you may add this item to your shopping cart now.
Special Member Price: $511 per year for members of the Council of
Better Business Bureaus. Call 800-449-6435 for details and to order.
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Print: 2 Loose-Leaf Volumes,
State Unfair Trade Practices Law
Telemarketing Law Guide
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