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Privacy Law in Marketing
D. Reed Freeman, J. Trevor Hughes

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Features and Benefits | About the Author | Table Of Contents | Pricing | Specifications |

With treatise-style explanations the authors, D. Reed Freeman, Jr., and J. Trevor Hughes, add expert opinions to the full text of laws, regulations, state laws and enforcement actions from 46 states with relevant privacy laws , as well as the full text of privacy laws in 35 international markets and the EU. The full text of key court decisions, regulatory enforcement actions and policy documents are all headnoted. Current developments are highlighted in the monthly Report Letter.

Privacy law topics include:

  • Telemarketing
  • E-mail marketing
  • Cookies and Web beacons
  • Phishing
  • Children's privacy
  • Information security
  • Identity theft
  • Use of social security numbers
  • Fax marketing
  • International law

Smart Charts (Internet format) allow you to research a topic among multiple jurisdictions. Information is presented in a chart or matrix format for easy comparison. With these, you'll be able to review and evaluate the varied and often conflicting issues within state and international laws.

Features and Benefits

About the Author

CCH Editorial Staff plus...

D. Reed Freeman, Jr. is a partner in the advertising and marketing practice group of Kelley Drye & Warren LLP, Washington, D.C. He focuses on all aspects of consumer protection law, including privacy, data security and breach notification, online and offline advertising, and direct marketing. Mr. Freeman previously served as Chief Privacy Officer and Vice President for Legislative and Regulatory Affairs at Claria Corporation, was a member of the Collier Shannon Scott law firm, and worked as a staff attorney in the Federal Trade Commission¿s Bureau of Consumer Protection. He is the co-author (with Lewis Rose) of the CCH Advertising Law Guide.

J. Trevor Hughes is an attorney specializing in e-commerce, privacy, and technology law. He is Executive Director of the International Association of Privacy Professionals, the world¿s largest association of privacy professionals, and a member of the first class of Certified Information Privacy Professionals. Prior to entering private practice, Mr. Hughes served as director of privacy and corporate counsel for Engage, a leading online media and software company, and as corporate counsel for UnumProvident, where he focused on legal issues associated with advertising and online insurance transactions. He is a frequent speaker on privacy and e-commerce issues at conferences around the world.

Table Of Contents
  • Table of Cases
  • Latest Additions to Current Case Table
  • Current Case Table
  • Case Table
  • Finding Lists
  • Federal Laws and Codes
  • State Laws and Codes
  • Code of Federal Regulations
  • International Laws and Regulations
  • Self-Regulatory Codes and Policies
  • Explanations by D. Reed Freeman and J. Trevor Hughes:
  • Federal Telemarketing Law
  • E-Mail Marketing - "Spam"
  • Marketing to Wireless Devices
  • Cookies and Web Beacons
  • Information Security and Identity Theft: State of California's "Shine the Light" Law
  • Phishing
  • Children's Privacy
  • Unsolicited Commercial Faxes
  • Online Privacy Policies
  • Customer Proprietary Network Information (CPNI)
  • Use of Radio Frequency Identification (RFID)
  • Use of Social Security Numbers
  • International Privacy Law
  • Charts and Lists
  • U.S. Supreme Court Docket
  • List of Pending Legislation
  • Chart of State Laws
  • Chart of International Laws
  • Federal Laws and Regulations
  • Laws
  • Telephone Consumer Protection Act
  • Telemarketing Act
  • CAN-SPAM Act
  • Children's Online Privacy Protection Act (COPPA)
  • CPNI Provisions of the Communications Act Regulations
  • Restrictions on Telephone Solicitation
  • Telemarketing Sales Rule
  • CAN-SPAM
  • COPPA
  • CPNI
  • State Laws
  • Data Security
  • "Shine the Light"
  • E-mail
  • Fax
  • Phishing
  • International Laws and Regulations
  • Self-Regulatory Codes and Policies
  • Current Topical Index
  • New Developments
  • Last Report Letter
  • Table of Contents
  • Jurisdictions covered in Privacy Law in Marketing

Pricing
Media Offer # Qty Price Order
Print 18082001 1 948.00  Add to Cart
Please contact your sales representative for pricing: 800-344-3734

Specifications:
Print: 2 Loose-Leaf Volumes,

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